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商品編號： 9-709-456 出版日期： 2009/01/06 作者姓名： Oberholzer-Gee, Felix;Wulf, Julie M. 商品類別： Other 商品規格： 15p 再版日期： 2009/07/30 地域： China 產業： E-commerce industry;IT consulting services 個案年度： 2008 -
商品敘述：
This case examines the decision of Alibaba Group to diversify from an international business-to-business (B2B) exchange (Alibaba.com) into a B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao had managed to displace the once dominant eBay, the world''s largest consumer marketplace. However, the company had little revenue because it offered services free of charge. How could Taobao best monetize its services without attracting a new set of competitors?
涵蓋領域：
Business models;Competitive advantage;Corporate governance;Diversification;Growth strategy;International business;Product management
相關資料：
, (9-712-477), 12p, by Felix Oberholzer-Gee, Julie M. Wulf
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